SEO, AEO and GEO case study: real results from Google Search and Google Business Profile
A confidential client, real data. See what we did, what changed and where the clicks, AI visibility and phone calls came from.
- 29.1K Google Search clicks in 3 months
- 1.15M impressions in Google’s AI features
- 341 calls from Google Business Profile
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What one quarter of focused SEO looked like
Every figure below comes straight from the client’s own Google Search Console and Google Business Profile. We kept the client’s name private at their request.
Clicks from Google Search
11 Aug to 9 Nov 2026 (3 months), from 5.11M impressions.
Clicks from the United States
About 63% of all clicks, from 3.2M US impressions.
Impressions in Google’s AI features
From Search Console’s generative AI features report, same 3 months.
Google Business Profile views
Up 136.1%, June to October 2026.
Calls from Google Business Profile
Up 36.9% compared with June to October 2025.
Google review score and reviews
Rated 4.8 across 209 reviews.
The client and the goal
A business serving customers in the United States and other English-speaking markets. Its name and industry are withheld for confidentiality.
The goal was never just more visitors. The client wanted more of the right people finding the business in Google Search, in Google’s AI answers and on Google Business Profile, and then picking up the phone or getting in touch.
That is how we approach every project: we start with the business, the customers and what a good month looks like, then plan the SEO around it.
Project summary
- Channels: Google Search, Google’s AI features and Google Business Profile
- Markets: United States first, plus the UK, Canada and Australia
- Period shown: Search data for 3 months, profile data for June to October 2026
- Source: Google Search Console and Google Business Profile
29.1K clicks and 5.11M impressions in 3 months
This is the core search performance: how often the site appeared in Google and how often people clicked.
29.1K clicks5.11M impressionsAverage position 8.9
An average position of 8.9 means the site typically appears on the first page of results. Clicks and impressions stayed steady and high through the whole period.
The click-through rate is 0.6%, which tells us where the next gain is: stronger titles and descriptions to turn more of those 5 million impressions into visits. We are upfront about that, because honest reporting shows you what to improve next, not only what looks good.
United States first, with UK, Canada and Australia
For a business focused on the US market, the right audience matters more than a big number.
US: 18,392 clicksUK: 1,953Canada: 1,589Australia: 1,309
The United States delivered 18,392 clicks from about 3.2 million impressions, roughly 63% of all clicks. The UK, Canada and Australia followed, with smaller volumes from India and the Philippines. This is the audience mix the client wanted to reach.
1.15M impressions in Google’s AI features
More people now get answers directly from AI-powered search. AEO (answer engine optimization) and GEO (generative engine optimization) are about being part of those answers.
1.15M AI-feature impressionsSame 3 months
Search Console’s generative AI features report shows how often the site’s content appeared in Google’s AI-generated results. Across the 3 months it recorded 1.15 million impressions, steady day after day.
We cannot control AI tools, so we focus on what we can: clear, trustworthy content, a well-structured site and strong signals about who the business is. Impressions here show visibility, not guaranteed clicks.
Profile views up 136.1% and a 4.8 rating from 209 reviews
For local and service businesses, the Google Business Profile is often the first thing a customer sees.
24,431 views (+136.1%)1,485 interactions (+10.5%)4.8 from 209 reviews
Between June and October 2026 the profile was viewed 24,431 times, up 136.1%. Interactions such as calls, website clicks and directions rose 10.5%, and the profile holds a 4.8 Google review score from 209 reviews, which helps new customers trust the business before they make contact.
341 calls from Google Business Profile, up 36.9%
Calls are the clearest sign that search visibility is turning into real conversations.
341 calls+36.9% vs Jun to Oct 2025
From June to October 2026 the profile generated 341 phone calls, 36.9% more than the same months a year earlier. Monthly calls held steady between roughly 55 and 85, which shows a consistent flow of enquiries, not a one-off spike.
Our approach on this project
The same honest path we follow with every client.
Understood the business
What the client sells, who buys it and what a good customer is worth.
Researched the market
Looked at the audience, competitors and search results to find where the client could win.
Took care of the website
Kept the technical side healthy and the pages and content aligned to what customers search for.
Planned for three places
Google Search, Google’s AI features and Google Business Profile, all pulling in the same direction.
Explained everything plainly
Technical points were explained in plain English, with regular reviews and reports.
Tracked leads, not just traffic
Calls and enquiries were reported alongside clicks and impressions.
This page summarises our approach. We are happy to walk you through the detail on a call.
About this case study
Straight answers on what these results do and do not mean.
Why is the client’s name not shown?
Our client work is confidential. We show real data from the client’s own Google tools and keep the business name, website and industry private at their request.
Are these results guaranteed for my business?
No. Every website, market and competitor set is different. This case study shows the kind of results and reporting we work toward. We never guarantee rankings.
What are AEO and GEO?
AEO, answer engine optimization, is about earning a place in direct answers. GEO, generative engine optimization, is about being included in AI-generated results such as Google’s AI features. Both build on solid SEO and clear, trustworthy content.
Where does the data come from?
Google Search Console for search clicks, impressions, countries and AI-feature impressions, and Google Business Profile for views, reviews and calls. The screenshots on this page are from those tools.
Can you produce a similar report for my business?
Yes. We report on leads as well as traffic, weekly, every 10 days, monthly or quarterly, whichever suits you. Book a free call and we will talk through what is realistic for your site.
Want results you can see in your own reports?
Tell us about your business and we will tell you honestly what we would do first.